In a historic move for my home state of New Jersey, cannabis has been legalized, opening up a new industry that will provide jobs and opportunity for many people, relieve some of the burden of the criminal justice system, and generate new tax revenue.

All good things.

And you may be thinking, “Hey, I want in on this.” This is not a bad idea, but you should know what you are getting yourself into.

I narrated an audiobook in 2019 by Jonathan Collier called The Craft Cannabis Revolution: Succeed as a Small Business in a Giant Industry. Part business book, part advice, part philosophy, it gives a decent overview of some of the things to consider when deciding to get into the the cannabis industry, especially when there are likely to be some big players who will want to move in.

Here’s a link to the audiobook on Audible: